Privacy Notice

Skoofi Ltd (Trading as No Fuss Fill)  is committed to protecting your privacy. This privacy notice explains how we deal with your data when you use our website or order products.

Who are we?

We are a UK based company registered in the UK. Our company registration number is 12374545 and our registered business address is The Paddocks, Main Street, Thurlaston, Warwickshire CV23 9JS

Browsing our website

If you browse our website, we may analyse information about how you use the website, and the content and pages that you interact with, in order to improve the relevance and interest of the content on it. Our legal basis for this processing is legitimate interest.
Every time someone visits our web site, a log file is generated on our computer. The log file records the time and date of your visit, the files that were requested, your IP (Internet Protocol) address, the referrer URL (if provided) and the browser version. We collect this information to help us diagnose problems and administer our systems and to audit the geographical make-up of users and how they have arrived at our site; that is, from what other sites visitors have arrived (this information being obtained from the referrer URL).  We do not normally link IP addresses to anything personally identifiable, which means that you remain anonymous throughout your visit even though an IP address is personal data.

We would only attempt to use IP addresses to identify a user when we feel it is necessary to protect our services and other users on the site or are legally required to by law enforcement agencies.

What information do we collect and why?

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Basic contact details including your name, address, phone number, email.
  • Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
  • Account information including your username, password, security questions.
  • Shopping information including the items you view, put in your cart or add to your wishlist.
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services . To do this, we may use cookies, pixels and similar technologies . Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify.
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

How we use that information 

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

In addition, if a manufacturer ever had a product recall we need to be able to find and contact all customers who purchased the product as quickly as possible. This is a legal obligation for us.

From time to time manufacturers change a product and if you buy this product regularly, we will send you an email to keep you updated of the changes to make your shopping experience easier with us.

We are also required by HMRC to keep all transactional data for a period of seven years.

Sharing Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
  • With business and marketing partners, including Shopify, to provide services and advertise to you. 
  • Our business and marketing partners will use your information in accordance with their own privacy notices.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
  • We use Shopify to power our online store. YOu can read more about how Shopify uses your personal information by visiting https://www,

Behavioural Advertising

We may use your personal information to provide you with targeted advertisements or marketing communications. For Example

We use Google Analytics to understand how our customers use our site. Find out more about how Google uses your personal information here:

You can opt out of Google Analytics by heading to you google dashboard and typing in Google analytics Opt out

We may share information about your use of the site, your purchases and your interactions with our ads on other sites and with our advertising partners. 

We collect and share some of this information directly with or advertising partners and in some cases through the use of cookies ( which you may consent to) 

For more information about how targeted advertising works you can visit the Network Advertising Initiatives ( NAI) you should visit

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

We will never sell or rent your information to a third party. We do, however, have a requirement as explained above to provide some of your information to a third party in order to complete your transaction with us. 

On each occasion we only provide the information that is necessary. 

How long do we hold your data for?

We will continue to market our products and services to you unless you unsubscribe or request that we cease doing so. 

In accordance with HMRC requirements, we will hold all transactional data for a period of seven years. 

Your rights

You have rights in respect of our processing your data which are:

  • to access your personal data and information about our processing of it
  • to request a copy of your personal data
  • to rectify incorrect personal data that we are processing
  • to request that we erase your personal data if:
    • we no longer need it
    • if we are processing data by consent and you withdraw that consent
    • if we no longer have a legitimate ground to process your personal data
    • we are processing your data unlawfully
  • to object to our processing if it is by legitimate interest
  • to restrict to our processing if it was by legitimate interest
  • to request that your personal data be transferred from us to another company if we were processing your data under a contract or with your consent and the processing is carried out by automated means

If you want to exercise any of these rights or have any questions or concerns please contact us at

Most matters can be resolved informally in the first instance.

You also have the right to lodge a complaint about our processing to the UK’s Information Commissioners Office with whom we are registered.